Kenneth Copeland Ministries

Social Media Strategist

ID
2017-1328
Category
Communications

Overview

Kenneth Copeland Ministries reaches out with uncompromised Bible teaching focused on faith, love, healing, prosperity and restoration. Additionally, over the years, more than 60 million people have responded to the message of salvation through our ministry efforts. Together with the prayer and support of our Partners, we are impacting the world for Jesus Christ and changing lives every day!

Responsibilities

Social Media Strategist

Communications

 

 

POSITION SUMMARY:

The Social Media Strategist is responsible for all things social: developing and implementing social channel/experience design, branded content strategies, content calendars, paid/earned media strategies and day-to-day social execution. This person will understand how to use these platforms to tell brand stories and create deeper brand connections.

 

PRIMARY DUTIES AND RESPONSIBILITIES:

  • Creates and executes social media campaigns including program management, monitoring, content creation, curation and promotion while focusing on increasing customer activation, engagement, retention and loyalty
  • Engages with our team to identify channel-specific content opportunities, mix and cadence, and understands the nuances of each channel for optimal execution
  • Works with our Content and Creative teams to develop impactful content and monthly content calendars
  • Explores new and alternative ways to leverage social media to increase KCM’s share of voice to create brand stories
  • Compiles monthly reports and analyzes performance based on a tailored set of KPIs and indicate how results should impact future social strategy decisions
  • Plans and executes well-targeted paid social advertising campaigns
  • Generates, collects and analyzes metrics to identify trends and themes, and optimize program strategy and content
  • Configures social listening tools and provides ongoing recommendations to maximize engagement
  • Drives innovation and education for internal departments and teams on the latest social media developments including changes, new social platforms, tools, partners and resources.

Qualifications

SUPERVISORY RESPONSIBILITY:

  • Supervises a team of social media managers, coordinators and paid traffic managers

 

JOB REQUIREMENTS:

EDUCATION AND EXPERIENCE:

  • Work experience equivalent to or Bachelor’s Degree in Communications, Marketing, PR or related fields
  • 3-6 years experience in digital marketing with a focus on social media
  • Agency experience a plus
  • Strong knowledge of social media monitoring tools and metrics
  • Command of and experience with social media platforms and social media analytics software
  • Very strong written and verbal communication skills, with a passion for storytelling
  • Proven ability to develop strategic targeting that drove topline results

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • A team player with the confidence to take the lead and guide other employees
  • Ability to handle multiple tasks with changing priorities in a dynamic fast-paced environment
  • Proactive problem-solving abilities
  • Ability and desire to learn quickly
  • Innovative thinker, constantly looking to new sources of inspiration
  • Self-starter, has designed initiatives and led them to success
  • Passion for culture, social trends and emerging technology
  • Extensive experience with content marketing, data analysis and reporting, channel planning, paid social campaigns and ad types, real-time marketing, social media ROI, collaborating with vendors and external contractors, and leveraging new and emerging tech
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team
  • Attention to details
  • Ability to operate a personal computer 

EQUIPMENT TO BE USED:

Standard office equipment and current technologies

 

TYPICAL PHYSICAL DEMANDS:

  • Able to lift 30 lbs
  • Must be able to sit at a computer for a minimum of eight hours per day
  • Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, telephones and other office equipment

 

TYPICAL MENTAL DEMANDS:

  • Ability to give, receive and analyze information, formulate work plans, prepare written materials and articulate goals and action plans.
  • Must be very organized and require minimal instruction.
  • Must understand vague and implicit instructions, and react favorably in all work situations.
  • Must be detailed, organized and communicative.
  • Must be task and goal oriented.
  • Requires the ability to prioritize multiple tasks
  • Must adapt well to changing work situations.
  • Must be able to grasp and apply new ideas.
  • Must be able to resolve problems, handle conflict and make effective decisions.
  • Must relate and interact with people at all levels.
  • Must have good verbal and written command of the English language and be able to provide well-written, easy to understand documentation.

 

WORKING CONDITIONS:

Works in a normal/typical office environment.

 

OTHER:

  • Born again believer and must adhere to the doctrines of this organization as upheld by Kenneth and Gloria Copeland and their appointed representatives
  • Must work well with others, as a team and according to Romans 16:17, must not cause dissension and division
  • Must maintain a good attendance record

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed